Search engine optimisation (SEO) in Australia is kind of a big deal.
In order for businesses to rank on search results, SEO is an important element in your digital marketing strategy. It’s not enough to simply write a blog article and publish it, nor is building a flashy new website and expecting people to come to you.
As they say – hope is not a strategy.
Optimising your site can be overwhelming and you even might have a hard time understanding the basics. So, to guide you through the world of SEO, here are some tips to help you rank faster and higher.
1. Put the Keyword in Your Title Tag
Frontloading, which simply means putting your keyword at the beginning of your title tag, can help you rank faster. Google will automatically see that keyword and index your content faster.
Let’s say you’re a garden supply store and you post a weekly blog. You have several products and services but your bestseller is concrete pavers. While putting the term ‘concrete pavers’ on the first paragraph helps you rank, you can also put that on your title tag for even better results.
So instead of ‘How to Install Concrete Pavers,’ you can type it as ‘Concrete Pavers: Install in 5 Easy Steps’.
2. Always Remember Google’s Guidelines
It’s always good to go back to the basics.
The world of SEO is always changing, with new trends coming out constantly, but its foundations remain the same. Follow these Google SEO tips in case you need a refresher:
- Create titles and make use of the meta description tag
- Improve your URL structure
- Optimise content by writing better anchor text and use heading tags appropriately
- Use Google’s free tools – Analytics, Search Console, Tag Manager, Google My Business
3. Continue Backlinking
Backlinks are the lifeblood of search engine optimisation – the more your website or pages are linked, the more search engines view your content as authoritative and trustworthy. They remain to be a highly important ranking factor, so to secure these backlinks, it’s also important to make sure that you create high-quality content.
4. Improve Page Loading Speeds
Let’s face it: If a website takes too long to load, we lose interest, close the tab and look for another site. Slow loading speed harms you in two ways:
- Google can spot a slow-loading website and will rank faster websites higher
- Users who have to wait more than three seconds for your page to load will cause a higher abandonment rate
Doing regular site audits helps you improve several factors, including site loading speed. Make sure to compress large images and other bulky content into smaller file sizes or just get rid of them if unnecessary.
5. Avoid Keyword Stuffing
The goal of SEO is to rank, yes, but that doesn’t mean we have to overdo it with the keywords. Keyword stuffing actually does more harm than good because Google is smart enough to see low-quality content and an abuse of keywords.
Take it from us when we say that using your keywords at the most three times in your content is more than enough.
Let’s go back to that landscaping supplies store on Point 1. With the keyword ‘concrete pavers’, we can write a blog article that can go something like below and you can fill in the rest:
Concrete Pavers: Install in 5 Easy Steps
Concrete pavers are durable and cost-effective, making them a preferred choice for DIY enthusiasts looking to improve their outdoor entertainment areas.
If you’re looking for ways to quickly install concrete pavers, then follow our easy 5-step guide.
Be sure to choose the right concrete paver for your patio…
SEO will always remain relevant to digital marketing strategies so while you’re learning about trends and implementing best practices, these tips will help you rank faster and higher. If you need additional support to get your SEO up off the ground, talk to us at Social Fox. We offer SEO services in Melbourne, for businesses that want to be more visible on search results. Call us up at 03 9626 9576 or take a look at our search engine optimisation services – we cater to businesses throughout Australia.