Are you a business owner trying to design your website yourself? It’s admirable that you want to create your business website yourself, but you have a business to run.
You need a professional who can help you create a thriving website that converts visitors into customers. And if you’re still unsure, keep reading for our top seven reasons why DIY websites can do more harm than good for your business.
1. DIY Websites Are Bad for Your Brand
You only get one chance to make a first impression. And that is especially true when it comes to your website. If your site is slow to load or looks outdated when potential customers visit, they aren’t going to want to become clients.
You need a professional website that defines your brand and shows your visitors the amazing experience they’ll get when they become your clients. Easy navigation and functionality are key to an effective website design. And if you give the wrong impression with a poor website, you won’t get a chance to share your brand with the world.
2. Bad for Your Rankings
Your website is your online billboard to the world showcasing your business. But what happens if nobody can find it? Then even the best billboard won’t drive any traffic to your site if it’s buried in the SERPs.
You need to know that your website is built and coded in a way that Google, and other search engines, can read it. If Google can’t properly crawl and index your site, then your billboard may as well be at the dead-end of a narrow road because no one will see it.
Search engine optimisation (SEO) must be a central part of your overall marketing strategy. And, you need to be sure that your website is built with SEO in mind. Working with a professional can give you that peace of mind.
3. Bad for User Experience
Today’s users are searching the web on their phones. Can you ensure that your DIY website is responsive and mobile-friendly? You need to be sure that regardless of the size screen your customers are using, they will have the same experience, ease of use, and navigational abilities.
Don’t risk a potential client not being able to see your website properly. Remember, you only get one chance to leave that crucial first impression. And if your website visitors can’t find what they’re looking for quickly, they will go somewhere else and take their business with them.
4. Bad for Safety and Security
If you try to create your website yourself, can you ensure your customers that their personal information stays private? Working with a professional will give you the security of knowing all the data on your website is secure.
Additionally, you need to be sure that you have a regular backup of your site. This will ensure that if anything does go wrong, all the hard work that you’ve built over the years on your website is protected.
Your overall business success lies in the trust your customers have in your company. Don’t risk that with a less than secure website.
5. Bad for Your Budget
While it might seem like a good idea to cut corners and the budget by choosing the DIY route, in reality, it will likely cost you more money to fix any problems that might arise.
Remember, quality website design is an investment in your business. This is your storefront to the world, and it needs to stand out and attract your customers.
You can’t be constantly battling downtime, malware, updates, and backups. This valuable time away from your business, which will ultimately cost you much more in the long run.
So, while it might seem like choosing the do-it-yourself method is better for the budget, your website isn’t the place where you want to cut corners. Make the investment in your website that it deserves.
6. Bad for Time Management
Despite what many new business owners think, you don’t need to wear all the hats. And when it comes to building your website, you shouldn’t. There are times when you know your limits and hire a professional expert to take care of certain tasks for you.
You have more important things to do, such as growing your business. You can’t be spending all your time worrying about whether or not you installed your security certificate properly or not. And not having a secure website will give your visitors the impression that you won’t keep their personal information private.
So, don’t waste your precious time trying to build your website yourself. Instead, hire a professional to help guide you every step of the way.
7. Bad for Long Term Support
Yes, you can probably start your website yourself. But what will you do when you’re in the middle of your big product launch, and one of your servers goes down? Will you stop everything in your launch to determine the problem and find the solution?
Or, will you call your developer, who continues to provide great customer support long after they deliver your final product? It’s pretty easy to see what the best solution is for your growing business.
Your Business Website Is an Investment in Your Business
As you can see, your business website is a valuable investment that can continue to bring back returns long after you set it up. But don’t risk any of these mistakes listed below by trying to save money with DIY websites. Your business deserves a professional online storefront that will put your best foot forward for your customers. And whether you’re in the Warrnambool, Victoria area, or around the globe, we can help you scale your business and double your sales in just 90 days. So, if you’re ready to work with experienced Warrnambool web designers, then reach out to us today.
